Bakeify was founded out of a love of baking. Or maybe more accurately, out of a love of eating yummy baked goods. We can't all be expert bakers, so Bakeify has put together a fabulous selection of tools and products that will make your baking life easier. And once it's baked we have beautiful products that make decorating a snap. You are able to earn loyalty rewards, called Bakeify Dough, by ordering products and participating on the site. We help you feel like an expert so you can be proud of the desserts you are serving to your family and friends. Enjoy!